World leader in AVA (AdaptiveVideo Acceleration) technologies announced an extension of its popular AVA technology that greatly improves the quality and viability of streaming VR (virtual reality) content. This acceleration technology enhances VR streams, even across less than ideal Wi-Fi or cellular connections, allowing manufacturers and immersive content service providers and developers to provide flawless high-quality, untethered VR experiences, in addition to Giraffic AVA video-on-demand (VOD) and live-streaming offerings.
Giraffic
AVA is a software solution that empowers content service providers,
streaming platforms developers and CE device manufacturers to
overcome unstable cellular connections, Wi-Fi and network congestion
challenges. The technology improves network throughput and adaptive
bitrate (ABR) playback for video streaming requests up to 200% and
reduces buffering pauses by up to 80%, to enable higher quality
uninterrupted viewing experience without network or server-side
integration. The updated AVA offers customised multi-streaming
capabilities to support VR and 360 degree video and can work across
split streams for each angle of a video.
In addition, AVA customizes the number of streams open during the acceleration process to optimize consumer experience.VR revenues are expected grow at a compound annual growth rate (CAGR) of 73% over the next 5 years, however, in order to achieve this VR must provide users with a quality experience,” says Michael Goodman, Director Digital Media at Strategy Analytics. “Video is a bandwidth hog in the best of circumstances, VR video is a several magnitudes worse. VR video that has banding, artifacts, starts and stops, or worst of all, induces motion sickness as a result of the compression necessary to deliver it will quickly turn off VR users.”
In addition, AVA customizes the number of streams open during the acceleration process to optimize consumer experience.VR revenues are expected grow at a compound annual growth rate (CAGR) of 73% over the next 5 years, however, in order to achieve this VR must provide users with a quality experience,” says Michael Goodman, Director Digital Media at Strategy Analytics. “Video is a bandwidth hog in the best of circumstances, VR video is a several magnitudes worse. VR video that has banding, artifacts, starts and stops, or worst of all, induces motion sickness as a result of the compression necessary to deliver it will quickly turn off VR users.”
The
immersive video of virtual reality content generates 3 to 10 times
higher bitrates, which is nearly impossible to stream on unreliable
and inconsistent cellular or WiFi networks. By improving the
resolution of content up to 200% over existing network connections
and offering a 300% longer viewing period at the highest quality,
Giraffic AVA provides the best possibility to watch immersive VR
content from start to finish.
“In addition to smartphone-powered VR, we’re starting to see the industry shift towards wireless standalone headsets on the high-end devices,” says Yoel Zanger, CEO of Giraffic. “To view VR the way it’s intended, the experience must be uninterrupted, untethered and incredibly high resolution like UHD 4K content offers. With the VR extension of our AVA solution, we bridge this gap between the immersive app providers and the consumer’s devices worldwide.”
